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iVdopia, the company behind mobile video advertising platform which we covered in the past, released an Android SDK to enable developers to add some video ads to their Android apps. The company had already run several campaigns on its iPhone platform, including campaigns for the likes of Coke Zero, Warner Brothers and Miller Lite.
Developers can embed pre-app or in-app videos to their apps, and there’s also the so called Talk2Me feature that allows users to interact and respond, or share ads via Twitter or Facebook. Sounds either super engaging or super dull, depending on the ad you’re watching.
And in case you think video ads would annoy users – think again. iVdopia has witnessed over 500% year-on-year growth in revenue, while their pre-app video ads for iPhone generated as much as 300% higher click-through rates (CTR) than the average CTR for online video.
Finally, if you want to see how this works in “real life,” hop over to this page for a preview of iVdopia ads on Android.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
