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NAVTEQ has announced the launch of ‘NAVTEQ Traffic™’ in the United Kingdom – a service which a whole series of portable devices, including mobiles, should be able to receive.
For the U.K., NAVTEQ Traffic delivers comprehensive, real-time traffic information to major cities, including Birmingham, Edinburgh, Glasgow, Leeds, Liverpool, London and Manchester, encompassing more than 10.5 million people in the United Kingdom. It includes data from Trafficmaster’s network of 7,500 traffic sensors, covering 8,000 miles of U.K. motorways and 95 percent of its trunk or arterial roads. In addition, NAVTEQ is extending coverage and quality by adding complementary data sources including GPS data from commercial fleets and consumer devices. GPS data from Nokia, as well as other popular European devices and handsets, will be integrated into the NAVTEQ Traffic solution this year.
It is a quality-tested, comprehensive solution which links up-to-the minute traffic information to map data and enables wireless transmission directly to in-vehicle navigation systems, personal navigation devices and cell phones. NAVTEQ Traffic delivers detailed information about road construction, traffic speeds and incidents such as accidents, allowing drivers to make better routing and re-routing decisions.
There’s no doubt that the next evolution of Sat Nav units is going to be their ‘live’ capabilities, and things like dynamic traffic management and reporting are going to be top of the list. Once we have more details on how ‘NAVTEQ Traffic’ is going to deliver the info, we’ll let you know!
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
