Disqus
Greystripe is out with its quarterly Advertising Insights Report, detailing the behavioral characteristics of iPhone and iPod Touch users in their ad network. From their numbers we learn about users’ interests surrounding dating behavior and health-related consumer patterns. Here’s the recap:
When it comes to dating, 51% of iPhone and iTouch owners use their device when planning a date, and among them:
- 43% use map apps like Google Maps to help plan their date
- 13% use venue review apps like Yelp
- 12% use banking apps
Also, 28% of users not in an exclusive relationship use dating apps, and among them:
- 16% consider social network applications such as Facebook most useful
- Only 4% use dating apps with GPS to find and connect with other singles around them
- Only 2% use speed dating apps or online dating apps
As for the health-related inquires, 46% of users rely on their iDevice to get the information. Among them:
- Fitness apps are the most popular app category (43%)
- Diet apps follow with 30%
- And medical apps hold the third place with 30%
Also among those who use their phone for health-related inquiries, 53% search for outdoor activities, 38% doctors, 39% for pharmacies and 26% for hospitals.
And if you want to know more, you can grab Greystripe’s full report from here. (PDF)
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
