Google said it is giving mobile advertiser more click-to-call options, as it now enables Android, iPhone and Palm Pre users to see national phone numbers in mobile ads.
Previously, advertisers could include a click-to-call link that would get you a local number. I think this is far more useful because most of the time I’m normally trying to reach local stores when I’m doing searches on the go. Google said this national number gives end users and advertisers more flexibility though.
“This can be especially helpful when you’re trying to connect with the business call center rather than a specific business location. After searching for a travel services, for example, you might want to call to discuss trip planning with an agent. Or after searching for car insurance, you might want to call for a quote,” Google said.
[Via Google Mobile Blog]