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Mobile advertising market keeps consolidating. Today we bring you the news involving mobile ad exchange network Mobclix and their acquisition of Enormego’s Heartbeat for an undisclosed sum.
Launched in January 2009, Heartbeat is a cloud-based Software-as-a-Service that provides iPhone developers with additional data about their apps, including sales information, crash reporting, hourly usage stats, reviews and rankings. They tracked $25 million in paid application downloads to date. There are more than 3,500 applications in the system, 55% of which are paid apps.
Mobclix’s plan is to integrate Heartbeat’s services into its platform and offer analytics tools to the users. And since Heartbeat was made with only iPhone developers in mind, Mobclix will transfer the technology for use with the Android smartphones, as well.
Mobclix uses an open marketplace platform and comprehensive account management solution to provide all parties involved (developers, advertisers, ad networks and agencies) with complete transparency and visibility. As a result, the company promises maximized revenues for developers and increase performance for advertisers.
[Via: TechCrunch]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
