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O2 Recycle, a mobile phone (and other stuff) recycling service which is O2 branded, has generated a massive £1 million in cash pay outs for customers, less than five months since its launch in October 2009. The service is operated by phone recycling specialist Redeem Plc and aims to re-use as many of the unwanted devices as possible. Any devices that are not suitable for re-use are responsibly recycled.
The eco-friendly programme was created to make it as easy as possible for O2 customers and mobile users generally to recycle some of the 90 million handsets which are gathering dust in homes throughout the UK. O2 offers a cash value for old phones and donates £1 for every recycled device to its Think Big social change programme.
O2’s UK marketing director Sally Cowdry commented: “We are committed to embedding sustainability at the core of our business, bringing environmentally friendly products and services to our customers, and making it easier for them to do their bit for the environment. The fact that we have reached the 1 million mark so quickly is testament to the popularity of O2 Recycle.”
Products that are supported on www.O2recycle.co.uk include:
- Mobile Phones (including accessories)
- MP3 players
- Laptops, (web-books and notebooks)
- Printer cartridges
- Satellite Navigation Systems
- Digital cameras
O2 Recycle is part of O2’s commitment to bring products and services to market which motivate and help customers to be more sustainable. To maximise the environmental benefits, the service is open to anyone in the UK, regardless of network, and in addition to mobile phones, will also recycle mp3 players, digital cameras, satellite navigation systems and other consumer electronic devices.
The online service at www.o2recycle.co.uk can be used by anyone in the UK, regardless of network, and will provide cash in exchange for the old devices within 5 days.
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
