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Yahoo! scored a big contract in Europe, as it has signed an agreement with Telefónica España — Spain’s largest operator network — to power the mobile Internet search experience and sponsored search advertising on Telefónica’s emocion portal. The new deal builds on top of the earlier partnership deal Yahoo had with O2 Germany that was launched in November of last year; as well as the larger agreement announced in October 2007 to provide consumers with Yahoo! as the primary search service on Telefonica’s mobile portals in 15 European and Latin American countries.
Yahoo! on its end will provide Telefónica’s users with relevant information on various topics, including news, financial information, weather, Flickr photos, travel information, and of course the good ol’ search results. The service is designed to return results grouped around the user’s intent, apparently making it faster for users to get information they need. For instance, when you search for a sports team, Yahoo! will not only show a link to the team’s website, but also latest scores, team profiles, related news and images. In other example, if you’re searching for a movie, you’ll get show times at local cinemas, reviews, news articles and other relevant information.
Alongside actual results, there will be sponsored links which will pay for the service. Actually, you’ll also pay for additional data usage if you’re not on some unlimited data plan, but that’s another story…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
