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When it comes to searching for news, celebrity gossip, music and video on our mobile phones, one name dominates the Orange UK charts – Cheryl Cole. X-Factor gossip, a new album, and strife with Ashley has rocketed the Girls Aloud star into the public consciousness, and onto our mobile phones. According to the latest research from the Orange Digital Media Index (ODMI), Cheryl Cole is the UK’s most searched for celebrity by customers, raking in 40% more mobile searches than her nearest rival, Miley Cyrus or Twilight star Robert Pattinson.
Furthermore, hundreds of thousands of Cheryl Cole full tracks are being downloaded each month from the Orange Music Store. “Fight For This Love” tops the music download chart, pipping Grammy-winners Lady Gaga and The Black Eyed Peas to the no.1 spot. Finally, Cheryl Cole’s “Fight For This Love” video also tops the video download chart, beating the trailer for blockbuster “Twilight: New Moon” and the “X Factor Final” into second and third place respectively.
Paul Jevons, Director of Products, Portals and Services for Orange, said: “Mobile searches are a real barometer of fame and reflect the public’s fascination with celebrities when on the move. With Britain’s Got Talent on the horizon, the nation’s other sweetheart – Amanda Holden – could well challenge Cheryl for the number one spot.”
The latest ODMI findings reveal celebrity searches have increased by 800% since the previous report, with the biggest upsurge in any search term including “music”, “entertainment” and “social networking”.
Check out the various services that Orange has to offer here.
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
