I usually give most surveys and research a grain-of-salt disclaimer. Sometimes because I don’t believe (or want to believe) the results, other times because the source of the information is not really credible. I’d like to attach the same sort of disclaimer to this little bit of info, mostly because, well, I just don’t believe it
The folks at Crowd Science recently published the results of a brand loyalty survey they administered. Here are some of the key points they discovered:
- Almost 40% of BlackBerry users prefer the Apple iPhone as their next smartphone purchase, but one-third of those users would also consider an Android-based device.
- Android and iPhone users are tops in brand loyalty. Roughly 90% from each group will stick with their OS of choice.
- 32% of BlackBerry users said they would swap their current device for the Nexus One.
- 9% of iPhone users said they’d swap-out for the Nexus One.
Make what you will of these results, if nothing more these are sure some strong talking points. BlackBerry users, are you as surprised by these results as I am? Are you really that unhappy with your current Berry? Do you feel the RIM OS is old, outdated and ‘stale’? Sound off in the comments!