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The Center for Biological Diversity is using the iPhone as a medium to spread the message and spur people to take action to protect wildlife. Their app is called Wild Calls and it brings endangered species sound each week to the iPhone and iPod Touch users.
Here’s the official pitch (from the press release):
The free application allows users to receive a randomly selected endangered species sound each week (or more frequently if users choose) via push notification. Through the “Call of the Wild” feature, each week one of 30 endangered species sounds will be randomly selected from the Center’s library and “pushed” to app users, who can then experience a genuine recording of an endangered species in its natural habitat, recorded by someone in the Center’s global network of researchers and wildlife advocates. Users can then download the sound as a ringtone or browse the app’s gallery of additional “Rare Earthtones” to download additional ringtones, along with matching wallpapers, or learn more about endangered species. Another feature of the app, “Wake Up Wild,” allows users to make their cell-phone alarm clock play an endangered species sound as their wake-up call.
Additionally, Wild Calls also allows users to subscribe to Endangered Earth Online, weekly newsletter of the Center for Biological Diversity; and to respond to action alerts from the Center by signing letters and petitions in support of protecting endangered species.
And for the record, this isn’t the first mobile project of the Center for Biological Diversity — in 2007, they launched a free ringtones website RareEarthtones.org, which now features almost 100 ringtones.
Wild Calls (FREE) [iTunes link]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
