Optus selects Myriad to power its Social Networking Services

Myriad Group has announced that Australian mobile network operator, Optus, has signed a commercial agreement to offer its eight million customers social networking services, powered by Myriad. This is the first social networking deal announced by Myriad since acquiring Xumii (a company that enables simultaneous connections to multiple social networks).

The Optus SocialView service adds social networking features to Optus’ existing mobile portal, which is called Optus Zoo. Using a browser, Optus users can now view friends’ messages from Australia’s most popular social networking sites – namely Facebook, MySpace, Twitter and Flickr. Users can also post their own updates and tweets, either to a specific site, or to all of their social networks simultaneously.

Since it’s a browser that is the enabler, it does mean that not just smartphones with their fancy-pants Apps are able to access the service. As an added feature of the new service, customers are also given the option to receive free text alerts, which include social network updates and one-click access to SocialView.

More information on SocialView is available on Optus Zoo here.

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