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Myriad Group has announced that Australian mobile network operator, Optus, has signed a commercial agreement to offer its eight million customers social networking services, powered by Myriad. This is the first social networking deal announced by Myriad since acquiring Xumii (a company that enables simultaneous connections to multiple social networks).
The Optus SocialView service adds social networking features to Optus’ existing mobile portal, which is called Optus Zoo. Using a browser, Optus users can now view friends’ messages from Australia’s most popular social networking sites – namely Facebook, MySpace, Twitter and Flickr. Users can also post their own updates and tweets, either to a specific site, or to all of their social networks simultaneously.
Since it’s a browser that is the enabler, it does mean that not just smartphones with their fancy-pants Apps are able to access the service. As an added feature of the new service, customers are also given the option to receive free text alerts, which include social network updates and one-click access to SocialView.
More information on SocialView is available on Optus Zoo here.
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
