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Sony Ericsson and 3UK have unveiled the final phase of their Spotify promotion with the launch of www.sonyericsson.com/musiceverywhere – which is home to a selection of personal playlists from an eclectic mix of artists ranging from The Stereophonics, Keane and Ellie Goulding to The Courteeners and Mumford & Sons.
The artists have collaborated to provide a playlist of songs inspired by recent journeys they took. The Stereophonics for example, created a playlist inspired by their tour bus travels from Newcastle to Glasgow, whilst Keane traveled a lot of their last tour by night train and have put together a soundtrack for rail journeying through the night. Other playlists can be found from Amy MacDonald, Erick Hassle and Delphic.
The campaign was created to support the partnership between 3UK and Spotify that gives customers buying the Sony Ericsson Xperia X10 or Vivaz free Spotify Premium for two months. Customers visiting the 3 stores over the May Bank Holiday are also in with a chance of winning a music themed holiday to New York, by simply receiving a demo of the Sony Ericsson Xperia X10 or Vivaz and entering the draw.
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
