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Mobile New is reporting that Tesco Mobile now has over 2m users, after reporting a 14% increase in the last year! For those of you that don’t know Tesco, they are an all-pervasive Supermarket chain in the UK that basically does anything you could want to buy – including Mobiles!
Not so very long ago they secured the rights to sell the iPhone, becoming the third Operator to do so in the UK – the wonderphone is credited with boosting their users substantially. The fact that their MVNO sits on O2 probably didn’t hurt in getting that deal done either! Tesco has been dueling with Sainsburys in the UK for a long time, but one area where Tesco has really excelled is Mobile – offering some excellent deals – even cutting the price of iPhone tariffs.
Well what do you say? Tesco probably deserve a pat on the back, both for driving the price of iPhone tariffs down, but also changing the perception of Supermarkets as a valid place to get a Mobile contract from 
[Via: mobilenewscwp.co.uk]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
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steven owens
