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O2 today made its latest play in the mobile broadband market by announcing two laptops with built in mobile broadband exclusive to O2. The new ultra-thin Asus UL30A laptop and the Samsung N150 netbook with embedded SIM cards will only be available from O2.
The launch of O2’s first embedded devices follows a launch into the lucrative laptop market last year. With the laptop market continuing to grow rapidly O2 has moved to offer customers these laptops with the full service wrap that has proved so successful for mobile broadband customers.
Customers signing up to the new deals will benefit from inclusive Wi-Fi, an extended two year warranty, 30 days O2 Techies support, McAfee Internet Security for the life of the contract and O2’s 30 day ‘Happiness Guarantee’ allowing customers to return the laptop if they are not satisfied at no additional cost.
Felix Geyr, Head of Home and Broadband at O2, said: “We know that customers want to be able to click and go without the hassle of having to load up a mobile broadband dongle and our new range will make surfing the web and staying touch even easier. The laptop market has exploded in the last 18 months and we believe these two laptops from Asus and Samsung will once again give O2 customers a great experience.
“By purchasing the laptop from O2, customers are benefiting from award winning customer service and a number of additional services that other providers charge for. Now we have our O2 Techies if customers have problems getting started they can contact a technical specialist who can talk them through the start up process for no extra cost. Customers also have access to the widest Wi-Fi network in the UK through BT Openzone and The Cloud.”
The Samsung N150 will be available online and in O2 retail stores from April 30 on a 24 month tariff priced at £25 a month which includes 3GB downloads + 500MB Wi-Fi and 300 texts. There is also a one-off upfront payment of £29.99.
The Asus UL30A will be available in May and will cost £30 a month on a 24 month tariff which includes 3GB downloads + 750MB Wi-Fi and 300 texts. The Asus will have a one off payment of £79.99.
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
