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Handmark scored a new client for its app development business. Again it’s a media company, Lee Enterprises, that wants to make smartphone apps out of its properties.
Those unfamiliar, myself included, should know Lee Enterprises provides local news, information and advertising primarily in midsize markets. The company has more than 50 daily newspapers and online sites, as well as 300 specialty publications in 23 states, reaching more than 4 million readers daily; online sites attract nearly 16 million unique visits monthly, and its weekly publications are distributed to more than 4.5 million households.
The first Lee property that will get its mobile app is The St. Louis Post Dispatch for which Handmark prepared a new Cardinals Baseball 2010 mobile application, providing access to the latest Cardinals insight, gossip, breaking news and photos. The application is available for multiple platforms — including iPhone, BlackBerry and Android — and it costs $2.99. Non-iPhone users can grab the app by texting “CARDS” to 46275, whereas those with iPhones can grab it from the AppStore.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
