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Apple scolds Ellen for iPhone parody

Categories: Apple, iOS / iPhone OS, iPhone
By: , IntoMobile
Wednesday, May 5th, 2010 at 2:21 PM

Apple seems to have a huge stick up its backside because it apparently gave Ellen DeGeneres a talking to about a comedic bit she did using the touchscreen handset.

The talk show host produced a rather unfunny, Apple-style ad where it seemed like the iPhone was difficult to use. Actually, the bit was more of a joke on Ellen and her lack of technological knowhow. Of course, Apple can dish it out during the Mac vs. PC ads, but it can’t seem to take even the slightest of ribbings.
Ellen said she was contacted by the company and she apologized on the air.

“They thought that I made it look like the iPhone was hard to use,” Ellen said. “It’s not hard to use … I love it. I love my iPad. I love my iPod.”

This is just the latest overreaction from Apple and I don’t see why there was any need to do this. I know Ellen has some sway with her audience but that same audience clearly understands this was a joke. Maybe Jon Stewart was right and the company is quickly becoming appholes.

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About The Author

Marin Perez

Marin Perez has torture tested cell phones and smartphones for industry leaders like CNET and InformationWeek. He remembers when 4G was just a screen on PowerPoint presentations and is fascinated with the amount of innovation out there. Marin has spent a lot of time with BlackBerry and Android but he finally broke down a bought an iPhone to see what all the hype's about. He also has too many tablets.

  • Scott Buchanan

    I saw this on Ellen yesterday. It was very funny and quite clearly showed that Ellen was being funny, and not sticking it to the iPhone. I also have an iPhone as many people do and I don’t think anybody who saw this would have thought anything but the fact that she was taking a poke at herself. Apple needs to take a pill and chill out! All it did by them calling her and complaining was to give themselves another black eye along with some of the app policies they have come up with recently. The above comments was very correct that they love to make fun of other people’s products, but seem to not be able to take it themselves. They sure make themselves look like a schoolyard bully, doen’t They? Apple take a pill and get a sense of humor!

  • iFonePhag

    Assle are a bunch of appholes.