When Apple announced to the world that they managed to move 1 meeellion (1 “million,” for you non-Dr. Evil fans) iPad units in less than a month since launch – in just the US market, nonetheless – many pundits came away decently impressed. Were this to happen to any other company, everybody and their grandmas would be standing on their chairs and cheering in excitement. For Apple, though, it’s just another product launch. But, that doesn’t mean the financial ramifications are to be ignored. As Business Insider points out, Apple could move as many as 2 million iPads in its first calendar quarter of sales – that would give the company more than $1 billion in iPad revenue in just the launch quarter.
Figure it this way. Take Apple’s 1 million iPad sales and multiply that by an average selling price of $650. That gets you $650 million in iPad revenue – likely even higher at the time of this writing. If it takes Apple another two months to move another half million iPad units, they’ll have already broken the $1 billion revenue barrier in a single quarter. That’s definitely not chump change.
Chew on this – Apple as a whole pulled in $1.8 billion in revenue for the June 2000 quarter. This quarter could rival that revenue from just the iPad alone.
We’ll keep an eye on iPad sales for you and let you know if Apple manages to hit the $1 billion mark before the end of this quarter. Do you think it’s possible?