Disqus
Verizon Wireless doesn’t want to miss the huge mobile advertising market. Hence the carrier announced the Advertising Development Center, which will be available through the Verizon Developer Community (VDC) portal to provide developers with information, services and tools to help them implement ads into their apps and/or mobile websites.
Initially, two solutions will be available via the VDC:
- Microsoft’s SDK for Bing – which will allow developers to embed a customizable search engine into websites and applications. And as you know, targeted ads follow search results…
- AdMarvel – which will provide developers with reporting and analytics to “gain control over advertising inventory and campaign management through an online dashboard.” Additionally, there will be a free analytics SDK available to “gauge application performance.”
In a nutshell, if you want to target Verizon’s huge customer base, you’re probably already a member of their developer community. If you’re not, it’s located at developer.verizon.com and from there you’ll soon be able to access some mobile advertising related content…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
