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South Korea’s SK Telecom has entered Indonesia’s mobile market via a digital content joint venture with Telkomsel-owned PT Telekomunikasi. The partnership, which is 51% owned by PT Telekomunikasi and 49% by SK Telecom, will be a data exchange hub for music, games and video clips in the Southeast Asian country.
The initial combined investment will be around 12.5 billion KRW ($10.3 million), of which SK Telecom will invest $5 million. The two companies intend to deliver digital content services to influential regional players. “SK Telecom is very keen to make additional profits by providing our mobile content in four major segments – connected cars, healthcare, learning and human resources,” SK spokeswoman Cindy Kang told The Korea Times.
The same news source [The Korea Times] said that this marks a shift in SK’s international strategy, after failing to establish mobile phone businesses in several countries, including the US, China and Vietnam.
Ms. Kang said that the company’s targets are developing countries where carriers cited convergence as their top concern…
As a reminder, SK Telecom is not new in the content space. Roughly a year ago, we saw the company investing $4.7 million in Twitter-based shopping service – IMshopping.
[Via: MobileBusinessBriefing]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
