Holiday Gift Guide »

Sprint HTC EVO 4G gets its first Sprint commercial

Categories: Hottest Hardware, HTC, Sprint
By: , IntoMobile
Thursday, June 3rd, 2010 at 5:58 PM

Tomorrow, the US will be able to get their hands on the Sprint HTC EVO 4G, and all its 4G glory. To get you sold on the hype, Sprint has released their first Evo 4G TV ad that is a little less intimidating than the Droid Does campaign.

The ad shows all sorts of “first.”  The ad opens with a stone wheel rolling alone, which bumps into a metal wheel, which in turn bumps a whole slew of “first” things – like telephones and what not. It’s hardly in your face or intrusive, and it’d be enjoyable enough to watch even if it wasn’t an ad for a phone. The Evo 4G is only shown briefly, and the only thing you get from it is that the HTC-made EVO is the first 4G phone, and that it’s from Sprint.

Actually, I hope that the campaign doesn’t stay like this. While it’s a nice approach for an introduction to the device, the ads could definitely stand to get more aggressive. Wow, it’s the first 4G phone, but it does a lot more than deliver great data speeds, if you’re in a covered area, that is.

Instead of robots punching babies, or whatever the Droid Does commercials brought us, Sprint should really flex the EVO’s usability muscle. The Droid Incredible, while very similar to the EVO, is being advertised as something ‘you’ve never seen before’, in an almost cultish sort of way.  The Sprint ads should show the HTC Evo 4G video chatting with someone, showing pictures from a vacation on the TV while connected through its HDMI output – something to show the phone off in a way someone would use the device. Apple has always done this, and its plain to see that they are truly showing off what is capable when using the iPhone. All I’m saying is I don’t want to see the MyTouch 3G campaign with a bunch of famous people holding the phone and passing it off, nor do I need to see Hesse walking down the street with the EVO in his hand all in black and white. This is the Sprint HTC EVO 4G, and it should be given its due credit!

[Via: AndroidCentral]

About The Author

Blake Stimac

Blake was born in Beaumont, Texas, about 100 miles away from Houston. Even as a youngster, technology came to him very naturally, tinkering with anything he could. His passion of technology grew with mobile phones when he dreamed that the capabilities of phones would eventually make one's life much easier. Since then it's been his mission to advocate the push of mobile technology to anyone who will listen.

  • Tom Langridge

    I gotta admit, pretty cool commercial.

  • Zata2d

    Will be nice when we actually see a 4G network! Sprint is really putting a lot of marketing behind the fact that this is a 4G phone. In reality 95% of Sprint customers are NOT in a 4G coverage area!

  • rdupuy

    I disagree, more robots punching babies please

  • mblv

    Hey look… 4G, large screen, fast processor and still the same small battery! So now the Evo will last, what 6 hrs in standby!! Rediculous! Device manufacturers need to wake up and put larger batteries in smartphones.

  • C Campbell

    Why do they put the light bulbs before the telephones? Bell's telephone was patented before Edison's light bulb.

  • Ghrall

    /agree with campbell. and TV before powered flight? I have an idea for a commercial….FIRST to research shit before you put it out to the world.