Mobile advertising agency, InMobi, is formally entering the U.S. market, after soft launching in January of this year and serving 2 billion ad impressions monthly.
In less than six months, InMobi has more than doubled from 7.5 billion to 16.7 billion available impressions monthly across Asia, Africa, North America and Europe. Now U.S. advertisers can join the game to reach 179 million consumers across 108 countries through a single integrated buy.
Commenting on the U.S. launch, the company’s Rob Jonas (VP & Managing Director, Europe and Middle East) said: “With our ongoing success in Asia and six months of growth in Europe, our launch into the US is the next evolution of our strategy. As we continue our expansion from East to West, we are adding yet more capabilities to service an ever increasing network of advertisers and publishers and our launch into the US is a key component of this global offering.”
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