Disqus
Mobile advertising agency, InMobi, is formally entering the U.S. market, after soft launching in January of this year and serving 2 billion ad impressions monthly.
In less than six months, InMobi has more than doubled from 7.5 billion to 16.7 billion available impressions monthly across Asia, Africa, North America and Europe. Now U.S. advertisers can join the game to reach 179 million consumers across 108 countries through a single integrated buy.
Commenting on the U.S. launch, the company’s Rob Jonas (VP & Managing Director, Europe and Middle East) said: “With our ongoing success in Asia and six months of growth in Europe, our launch into the US is the next evolution of our strategy. As we continue our expansion from East to West, we are adding yet more capabilities to service an ever increasing network of advertisers and publishers and our launch into the US is a key component of this global offering.”
[Via: CellularNews]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
