Disqus
Pandora announced first advertisers for its iPad advertising platform – Starbucks, Lexus, and Budweiser. Each of the brands/companies prepared a campaign that features rich video, audio and interactive capabilities.
Pandora’s advertising solutions allow companies to hyper-target consumers by gender, age, location, the type of music they like and time of day. Advertisers can take advantage of the platform to stream video, audio, direct response or experiential creative to a specific set of consumers, whether they’re using Pandora on the phone or a PC.
I haven’t seen the new adverts, but it seems the three companies have prepared some cool campaigns. According to Pandora’s CEO, John Trimble – Starbucks, Lexus and Budweiser gone all out with eye-popping creatives. He went on to add: “Pandora users already engage with their Pandora application to the tune of eight times an hour, refining their stations or interacting with relevant advertising. We expect that engagement to be in full-force as they experience the appealing and relevant ads playing in concert with their musical experience on the iPad. We’re extremely excited that our newest platform is being utilized to its fullest extent by Starbucks, Lexus, and Budweiser to reach the consumers they want, anytime, anywhere.”
Pandora (FREE) [iTunes link]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
