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According to the new Juniper Research’s study titled “Mobile Banking Strategies: Applications, Opportunities & Markets 2010-2015,” the number of mobile subscribers who use their phones for mobile banking will exceed 400 million globally by 2013.
The research company has found that banks are laying the foundations for this rapid user take-up by rolling out services using SMS, mobile web and apps to provide additional channel choices for their customers. The report author Howard Wilcox even said that mobile is becoming a “must have” channel for banks.
On the other hand, we have some banks limiting their options by offering insufficient mobile channel options for users, whilst others have yet to deploy mobile services at all. Banks in Europe, North America and the Far East are pointed as great examples of delivering and promoting their mobile services.
Further findings included:
- Over 80% of banks currently offer some form of mobile banking;
- Far East and China will be the region with the highest number of users in 2015;
- Demand for on-the-move bank balance enquiries and advanced alerts will fuel SMS messaging growth.
And you can get more information from Juniper Research’s website.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
