Today W3i (not that W3i from forever ago) announced Apperang, which, in a nutshell, allows users to get paid to download applications for the iPhone. Sounds good to me.
Instead of the pay-per-click method that iPhone developers have had to employ to market theirnapps and get downloads, Apperang offers those same developers a pay-per-acquisition means of attracting iPhone downloads. That means that the developer only pays when one of their applications is downloaded. The dev gets more traction for their app and hopefully makes it onto an AppStore top list, and the user makes money. Win, win.
All one needs to do is head over to the Apperang website, register, and get to making money. If you’re downloading free applications, you will get a credit into your Apperang account. If you are buying applications, you’re credit will be the price of the application plus a couple of cents.
Right now, there’re only a handful of developers that have signed up for the service, but you can bet there will be many more to jump on this bandwagon. Both users and developers benefit from this, as devs will pay less to push their apps onto iPhones and users will get paid. This is an approach that can certainly become successful, and it may very well be very soon.
Before you get paid, however, Apperang must check your iTunes desktop program to see if you indeed did purchase and download the application. After that, you will be credited the due amount.
Things could get a little tricky, as users could just purchase and download the application for solely the money aspect, and just get rid of the application all together. While a couple of extra cents may seem not worth while, this will probably happen. This problem prompted the CEO, Andy Johnson to speak up about the potential issue, saying that it’s up to the developers to create a compelling enough application that the users would in fact want to keep after the credit is given out. This will be something that developers need to think about before jumping on board.
It’s great to see a new service that allows both parties, the developer and the user, to benefit. AdMob may not be going anywhere anytime soon, but if Apperang catches on the way W3i intends it to, Admob may have other issues other than Apple screwing them with new policies.
[Via: MobileCrunch]