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How would you like it if Sir Richard Branson showed up at your door, with a replacement BlackBerry for the one you busted the other day? That’d be pretty cool, wouldn’t it? Well, that’s exactly what happened to Virgin Mobile subscriber Adam Morrison the other day.
As a part of their PR campaign to unveil their new ‘red glove service’, Sir Richard Branson showed up to Adam’s door with a shiny new BlackBerry in-tow. Adam was clearly in shock, and I can’t blame the guy.
The red glove service, which is currently a pilot project in Toronto only, delivers replacement phones to members. The service is a huge convenience for sure. Heck, Virgin Mobile staffers will even setup your device for you, move all of your contacts and important info over to your new device, and make sure things are A-OK before they leave the scene. That’s what I call customer service!
Be sure to check out the video after the break. Should be interesting to see how well the pilot project goes. Seems like a lot of work for Virgin Mobile staffers… will the pilot program stick?
[Via: MobileSyrup]
About The Author
James Falconer
James was born and raised in Winnipeg, Canada. Almost 15 years ago he started out in the 'real world' as a web and graphic designer. Through the years he has finely tuned his skills in SEO, internet marketing, conversion strategy, and project management. To date, he runs his own successful consulting business where he advises companies all over the globe. A co-founder of www.crackberry.com, and sole proprietor of www.mactropolis.com, James in recent years has become very active in the tech blogosphere. Online community building and strategy is fast becoming one of his passions. Watch for James' no frills attitude, unique perspective and to-the-point comments here on IntoMobile!
