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iVdopia announced the launch of V5, what they say is the first multi-platform HTML5 video platform that provides an unified video ad experience across all devices and smartphones.
Here’s the problem iVdopia tried to tackle (from the press release):
Up until now, advertisers and agencies were required to develop multiple versions and formats of video ad campaigns in order to support viewership on Flash and non-Flash devices – an inefficient and time-consuming process that plagued the industry.
With the V5 solution, advertisers create a single video that can be served across various devices, whether they support Flash or not — i.e. “create once, run anywhere” concept. Moreover, iVdopia’s Future5 authoring tool will also be available with the V5.
As a reminder, iVdopia introduced the first mobile ads that let users stay within the application in March 2009. Moreover, the company also introduced the first social media ads for mobile with Talk2Me; the first HD advertisements on the iPad; and the highly engaging Viper Ads.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
