Disqus
Placecast is teaming-up with Location Labs to extend the reach of its ShopAlerts service to over 180 million potential consumers in the U.S. If you remember from our previous article, ShopAlerts is/are location-triggered mobile text messages sent from brands to consumers who have opted in to the service. Here’s how it works (from the press release):
Placecast’s ShopAlerts service is a white-label mobile marketing solution. Retailers and other direct marketers deploy the technology to create their own version of the service. Consumers double opt-in to receive notifications from the brands they love through a variety of ways – including at the store, online, via text-message, mobile website, or social network (like Facebook or Twitter). Once ShopAlerts is activated, the service automatically alerts the consumer about a brand’s local sales, special events, or other relevant information based on their location.
Both Placecast and Location Labs are experts in the field of location-based marketing. While Placecast is bringing ShopAlerts to the partnership, Location Labs is delivering its Location-As-a-Service platform, offering developer partners the ability to easily incorporate the real-time phone locations…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
