The company examined its mobile coupon usage from the different platforms and came up with some staggering results. Did you know that women’s body wash coupons were routinely used by iPhone owners while men’s body wash was often purchased by Android owners?
If that doesn’t floor you, you should know that iPhone owners buy baby products 42 times more than Android users. Google OS users are more apt to use pain-relief coupons though, probably because of the headaches of using Android’s multimedia player.
This is the latest flame-bait research, as previous studies also suggested iPhone owners had more sex than BlackBerry or Android owners. I generally think these are all a bunch of hogwash.
At the beginning, both platforms were filled with the enthusiasts and the fanboys. That means the iPhone was purchased by people who wished they were Justin Long and Android was purchased by the geeks who think rooting your phone is better than sex.
But the days of either platform just being for fanboys is long over. The Apple iPhone is utterly mainstream now, as the new unveiling often gets front-page coverage in many newspapers. The iPhone 4 sold 3 million units in a few weeks and that included plenty of Windows users who don’t care about the “Apple lifestyle.”
As for Google’s OS, that little green robot has come a long way since the G1. The platform has outsold other operating systems in the United States and it shows no sign of slowing down.
It may have left the fanboys behind too. Many people I know who aren’t in the industry don’t even know or care about what Android is. In fact, they think “Android” is the “Droid” lineup.
So, let’s throw the platforms out of here for a minute and get some real debate going: would you rather have pork ribs or chicken?