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Ford’s Fiesta iPad app is an interactive sales brochure

September 26, 2010 by Dusan Belic - Leave a Comment

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Ford launched the Fiesta iPad app allowing potential buyers to get all information about the car while on the go. This interactive sales brochure will tell you all their is about Fiesta and why you should buy it. In other words, if you’re not looking into grabbing yourself a small car, you don’t need this app running on your beloved tablet device… Which makes me think – why Ford decided to launch such an app in the first place? Don’t get me wrong, iPad users are getting all the attention from the car companies these days and that’s cool. However, Ford’s competitors offer free games to the world which turn to be beneficial both for the auto maker and iPad users who may eventually opt to purchase a car. In the meantime, while we’re playing those games we spread the word about car maker’s brand and everyone wins. A simple interactive sales brochure is not something people talk about — except maybe on a slow news day (as you can see).

Anyway, if you want to learn more about Ford Fiesta – the iPad app for that is now out. You can grab it from a link below.

Fiesta (FREE) [iTunes link]

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