Best Buy Wants to Sell BlackBerry PlayBook When It Arrives

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Best Buy is making its intentions about the BlackBerry PlayBook very clear – it wants to carry and sell the device when it comes to market. The PlayBook, RIM’s new tablet, is likely going to be a popular tablet with hardcore BlackBerry fanatics, so it makes sense that the huge electronics retailer would want to carry the device.

Chief Executive Brian Dunn said, “When it comes to market, we’re going to be very happy to offer it to our customers.”

If it works out in Best Buy’s favor, RIM won’t have to worry too much about distributing its Blackberry PlayBook. Right now, the tablet as we’ll see it at launch won’t be able to connect to any cellular networks, so we can rule the major carriers out for distributing the device.

However, RIM did say in its press release that 3G and 4G models are in the plans for the future. Until that day comes, retailers like Best Buy, and perhaps Radio Shack, Wal-Mart and others, will probably be the likely destinations for the BlackBerry PlayBook.

The Wall Street Journal reports:

Best Buy is moving more aggressively into mobile, devoting more store space to the devices and even offering its own, branded wireless service. The BlackBerry PlayBook will compete for shelf space with Apple’s iPad and the Dell Streak.

Best Buy plans to open as many as 50 new Best Buy mobile stores by Thanksgiving, Mr. Dunn said, as the company moves to capitalize on a shift in consumer demand in favor of powerful portable devices.

It seems that the new tablet could be mutually beneficial for both Blackberry and Best Buy, with the former probably looking for a distribution method and the latter wanting to beef up its mobile armory for its expansion. The post-holiday season looks promising for the tablet world when the PlayBook finally becomes available.

[Via: WSJ]

  • Online Casino Suite

    Woahh, this could be huge. I’m not entirely sure what RIM is marketing the PlayBook as, but from what I hear it’s all about online gaming. Of course, this could mean video games and the like, but I think a huge part of it will be online betting – an industry I am very well familiar with. Several huge betting companies, like Rank Interactive, are already in the works to develop iPad compatible online sportsbooks. I am sure they will soon be following up with apps for the PlayBook.

    Here’s the big question. Will PlayBook’s availability in BestBuy be a trigger in increased online gambling in the States? I know a LOT of people in the States who love to play online poker. They are going to be chomping at the bit for the PlayBook.

  • http://www.childslawgroup.com/ Fresno Attorney

    It could be really great for music on portable devices

  • http://twitter.com/playbookboards Playbookboards.com

    The fact that RIM chose not to debut the device through a carrier is a major plus. Considering the device will be able to pair with any Blackberry smartphone means one can just use the data plan the phone is on to data. I wonder if users will be able to use any internet plan with this device?

  • Cynthia

    when is the release date of this thing?

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