AARP — the nonprofit, nonpartisan social welfare organization for 50+ Americans — launched 4 apps for the iOS device users: AARP App, AARP The Magazine, AARP Bulletin and AARP VIVA.
First comes the AARP App, which serves as the primary hub for users to connect to AARP and its media properties. Using the free application, folks can keep up with the latest news relevant to the 50+ community; share their favorite content from AARP.org (via Facebook, Twitter or email); watch AARP video clips; and keep on top of the latest benefits and services available to AARP members. In addition, there’s the option to renew membership and even carry a digital version of the AARP membership card for easy access to member activities and programs and to receive discounts on products and services from benefit providers.
Then come the AARP Publication apps — AARP The Magazine, AARP Bulletin and AARP VIVA — which again are available as free downloads. Users can perform full text searches of current and back issues, clip and save favorite stories and access special offers. Content from these three publications is also available via the AARP App, so I wonder who’s going to download the publication apps separately.
AARP says this is just a start. In the coming months, they plan to include additional features, such as embedded video content, streaming audio and video content and Spanish-language content.
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