Sony Ericsson has posted their financial results for the third quarter of 2010 today, which include such highlights as:
- 10.4 million units shipped (versus 11 last quarter and 14.1 last year)
- 1.6 billion Euros in sales (versus 1.7 last quarter and 1.6 last year)
- 49 million Euros in net income (versus 12 last quarter and -164 last year)
- Average Selling Price of 154 Euros (vs 160 last quarter and 114 last year)
More detailed numbers can be found in the PDF of their report over here. The main reason for the slightly lower volume of sales are shortages in the supply chain, said Sony Ericsson CEO Bert Nordberg. Here’s a sampling of analyst reactions to the results and Sony Ericsson’s position in the market at large.
“Christmas might be tougher than they want it to be as the new Windows Phone 7 products hit the market and add to the Android competition.” – Carolina Milanesi, Gartner
“It was clearly weaker than expected — 8 percent below my expectations on EBIT (earnings before interest and taxes) — and it is mainly lower volumes that explain it.” – Per Lindtorp, Eric Penser
“I expect volumes will gain and average selling price will come down on the lower priced Xperia models and the A8i for China Mobile.” – Daniel Djurberg, Nordea Bank
“Sony Ericsson has turned the ship around but will need to maintain a balanced portfolio, improve time to market and increase differentiation if it’s to avoid losing its way amidst a swathe of aggressively priced Android devices.” – Geoff Blaber, CCS Insight
The last quarter has been reasonably busy, with the X10, Mini, Mini Pro, and Vivaz all making their way into the U.S. market. The future looks at very least interesting for Sony Ericsson. They have their Android companion screen, LiveView, and they’ve got plans for Windows Phone 7. They still have some of their previous launches that desperately need support, but once that’s taken care of, they can get back to their lofty goal of becoming the biggest Android handset maker in the world. To that end, the mid-sized X8 is still finding its way out to stores, and the Mini Pro still hasn’t found its way into Canada.
The dust has more or less settled from Sony Ericsson’s massive restructuring, and now we just have to wait and see if it was all worth it.
[via Sony Ericsson]