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Isaiah Mustafa of Old Spice fame will be taking his stoic, manly persona on a marketing stint for Windows Phone in Australia, apparently. One can only hope that his pure, unbridled spirit of awesome is preserved in the transition from smelly things to technology things. While some may see this move as tacky piggy-backing on an established internet meme, Microsoft hasn’t been entirely unoriginal in their marketing; just check out this TV spot they’ve done with AT&T (note how many BlackBerrys are being used).Microsoft has been pretty clever about cashing in on popular internet memes lately – just look at the Double Rainbow guy, although that wasn’t especially well-recieved. The Windows Phone launch campaign has some $500 million in marketing to play with, along with another $36.8 billion in the vault if needed, which combined with a decent (if nascent) user experience and a wide host of manufacturing partners could quickly propel Microsoft’s new mobile OS to compete with established smartphone leaders. Of course, Apple still has a big lead on Microsoft when it comes to marketing, but I think Windows Phone will be well-armed with Isaiah Mustafa on its side.
Without further ado, here is the man himself introducing his intentions for Windows Phone 7 in Australia.
Also, it’s worth noting that he’s no stranger to working with phones, either. Not only did he have a voicemail generator, he has also done some modding on the side. Obviously.
[istartedsomething via WMPoweruser]
About The Author
Simon Sage
Simon Sage’s education largely surrounded writing, technology and online community, leading him to begin his blogging career at www.BlackBerryCool.com and to quickly discover a vibrant and active community surrounding BlackBerry and mobile technology. In exploring RIM’s platform, he has learned what enterprises are looking for in mobility as well as what makes the innocuous BlackBerry so appealing to them. Recently Simon’s been covering RIM’s gradual move into an already-crowded consumer market, and the impact of burgeoning challengers, such as the iPhone, as well as long-time leaders, like Nokia, on BlackBerry’s advancement. With plenty of content under his belt, Simon will be branching off a bit to see what other smartphone manufacturers are working on while still using BlackBerry as a barometer. At IntoMobile, you can count on his posts being even-handed, well-informed and thought-out.
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