Microsoft has been pretty clever about cashing in on popular internet memes lately – just look at the Double Rainbow guy, although that wasn’t especially well-recieved. The Windows Phone launch campaign has some $500 million in marketing to play with, along with another $36.8 billion in the vault if needed, which combined with a decent (if nascent) user experience and a wide host of manufacturing partners could quickly propel Microsoft’s new mobile OS to compete with established smartphone leaders. Of course, Apple still has a big lead on Microsoft when it comes to marketing, but I think Windows Phone will be well-armed with Isaiah Mustafa on its side.
Without further ado, here is the man himself introducing his intentions for Windows Phone 7 in Australia.
Also, it’s worth noting that he’s no stranger to working with phones, either. Not only did he have a voicemail generator, he has also done some modding on the side. Obviously.