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More Garmin and Asus Split Rumors, Announcement Expected Tomorrow

By: , IntoMobile
Monday, October 25th, 2010 at 10:12 AM

Last week we reported a rumor that said Garmin and Asus may be ending their partnership in early 2011. Today, we’re hearing more reports about the break-up and a more official announcement may be made tomorrow. Word is that Garmin may just close its smartphone business and continue on with making navigation devices.

According to Reuters:

“The smartphone market is seeing huge growth, but the Garmin-Asus alliance has, to date, delivered disappointing volumes,” said Canalys analyst Tim Shepherd.

Garmin will now likely seek to close its own smartphone business as it has indicated it is ready to do, Shepherd said.

Neither company would comment, but it’s safe to say that it seems very likely that the Garmin’s partnership with Asus will come to an end as the latter continues its efforts in the mobile space.

The Garminfone, which launched this Spring, was a decent handset but didn’t sell too well. It was released with then-antiquated software (Android 1.6) and its price was lowered very quickly soon after launch – a good indicator of just how unsuccessful it was to start.

[Via: Reuters]

About The Author

Marc Flores

Marc has been a mobile fanatic for the better part of a decade and has had more devices pass through his hands than he would care to count. Originally from Los Angeles and briefly in San Francisco, Marc now lives in Brooklyn where, unlike Will Park, he longs for simpler times and simpler technology. All the while, he writes about gadgets and wireless technology as he tinkers, hacks and ultimately breaks most of his gadgets in the process. Marc has written about the mobile industry for Boy Genius Report, MobileCrunch, Laptop Magazine and has had his work appear in the Wall Street Journal, Gizmodo, CrunchGear and more.

  • http://twitter.com/ThePhoneNerd Phone Nerd

    No surprise there – Garmin making smartphones is like Dell making smartphones. Wait, that wasn’t a great example. Garmin making smartphones is like Verizon selling iPads. OK…that wasn’t any good either. Errr…Garmin should stick to awesome GPS navigation.