We all know mobile advertising is an interesting and rapid growing market with all of the major companies jumping on board to secure their share of the action. In that sense, GSMA as an industry group, decided to give it a proper exposure at the upcoming Mobile World Congress in Barcelona.
And they announced the details of the Mobile Ad Forum conference programme that’s basically an “event within an event” which will address requirements of all parties included in the mobile advertising value chain. That said, Mobile Ad Forum will examine the following subjects: “Integrating Mobile into a Broader Advertising Campaign”, “How Effective is Multimedia Mobile Advertising?”, “How to Make In-App Advertising Work”, and “Delivering Personalized Advertising While Protecting Privacy”.
Among the confirmed speakers, we find:
- Sir Martin Sorrell, Chief Executive of WPP
- Michael Roth, Chairman and CEO of Interpublic Group
- Nancy Hill, CEO, American Association of Advertising Agencies (4As)
- Vanessa Colella, Head of North American Marketing, Citigroup
- Tom Daly, Group Manager, Strategy and Planning, Global Interactive Marketing Group at The Coca-Cola Company
- Tom Hume, Managing Director, Future Platforms
- Adam Smith, Futures Director, Group M
- Eric Bader, Global Chief Strategy Officer, Initiative
- Quentin George, Chief Digital Officer, IPG/Mediabrands
- James Hilton, Joint CEO, M&C Saatchi Mobile
- Rudi Broos, Innovation Director, Alcatel-Lucent Bell
- Zohar Levkovitz, CEO and Co-Founder, Amobee
- Matthew Hull, Vice President, Product and Operations, AT&T Advanced Ad Solutions
- Ian Carrington, Director of Mobile Advertising Sales, EMEA, Google
- Kevin Scott, Director of Software Engineering, Google
- Andrea Macario, Head of Advertising and Placement, Ovi Store, Nokia
- Tanya Field, Director, Mobile Data Group,Telefonica O2
- Alex Linde, Director, Mobile Advertising, Yahoo!
And in addition to the Mobile Ad Forum conference programme, Mobile World Congress will also feature the Brand App Challenge, which we’ve already covered here…