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Layar has launched the non-beta version of Layar Player, a free tool that allows iPhone developers to offer augmented reality experiences from their apps. In addition, the company is also pitching the new product to other companies like agencies and brands.
The beta period concludes with the launch of three Layar Player enabled iPhone apps – Bing sponsored Snowboard Hero, an augmented reality extension of the popular game that allows players to earn more points; the Layar Trade, an application helping people view recent projects and work from local builders; and an application to improve your neighborhood letting neighbors post their issues and ideas for the public space on the map.
Commenting on the launch, Layar’s Gerben Klop (product manager of the Layar Player) said: “One of the main great features of the Layar Player is that you can launch the power of AR from within the context of your app.”
You can grab Layar from a link below.
Layar (FREE) [iTunes link]
[Via: Layar Blog]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
