Orange France, Scanbuy team-up on Flashcode mobile barcode service

Mobile barcode solutions provider Scanbuy has partnered with Orange France to power Flashcode, a mobile barcode service that will allow marketers in France to create, edit, manage and generate a rich set of analytics about their mobile barcodes.

Scanbuy will provide its carrier grade self-managed platform, along with mobile apps for all major platforms that read all standard code formats including Datamatrix, QR Code, EzCode and UPC/EAN, as well as provide a “Mobile Web Edition” feature that can be used to generate mobile formatted websites for businesses. Moreover, the company will open a local office in France to manage the France ScanLife operations from there.

Last year, Orange was one of three mobile operators in Spain to successfully launch the service called Bidi. Scanbuy has launched locally in five markets in multiple regions, and receives scans from over 30 different countries every day.

According to Scanbuy’s CEO and President Mike Wehrs, 2010 was a booming year for the company, with the 1600% increase in global scans.

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