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AT&T launching iPhone 3GS ad to advertise its $49 price tag

Categories: Apple, AT&T, iOS / iPhone OS, iPhone
By: , IntoMobile
Wednesday, February 16th, 2011 at 9:01 AM

The iPhone 3GS is an aging beast, but still a very capable handset nonetheless. AT&T and Apple are both selling the device for $49 with a new contract, and have been for some time now, but it doesn’t seem like folks are aware or perhaps they’re just bombarded with iPhone 4 news and ads. AT&T has decided to launch a little ad campaign to let people know that the iPhone 3GS can be had for just half a Benjamin.

AT&T calls the iPhone 3GS the “phone that changed everything” and encourages viewers to “think about it.” Then, almost without pause, the phone is shown with its very affordable price of $49 right next to it.

Sure, the iPhone 3GS is already somewhat of a dinosaur to those of us who are used to keeping up with the latest and greatest in the smartphone space, but there are still those who are used to owning very cheap or free feature phones. Perhaps this is what those users need to make the leap into the modern day. Aside from the intimidating features that many smartphones have, price has always been a barrier to entry for lots of users who have considered purchasing a smartphone.

Of course, the price on the iPhone 4 may soon drop as well since there should be a new model coming this summer. Naturally, the 3GS price is now just a clearance, but still a good deal. If you really want to take your chances, though, I’d hold off for a few months and see where the current model’s price goes to make way for the iPhone 5.

See the ad below:

[Via: TiPB]

About The Author

Marc Flores

Marc has been a mobile fanatic for the better part of a decade and has had more devices pass through his hands than he would care to count. Originally from Los Angeles and briefly in San Francisco, Marc now lives in Brooklyn where, unlike Will Park, he longs for simpler times and simpler technology. All the while, he writes about gadgets and wireless technology as he tinkers, hacks and ultimately breaks most of his gadgets in the process. Marc has written about the mobile industry for Boy Genius Report, MobileCrunch, Laptop Magazine and has had his work appear in the Wall Street Journal, Gizmodo, CrunchGear and more.