Mobile app store GetJar released data from their commissioned global survey, giving insight into the “preferences and attitudes of mobile phone users.” Unsurprisingly the results suggest we should put our money on Android with almost 40% of respondents saying they will switch to Google’s mobile platform when they purchase their next phone, compared to the 18% who said they would like to switch to the iPhone.
In terms of app usage, GetJar’s findings show almost 34% of consumers spending one hour or more using apps per day, compared to 49% who spend the same amount of time watching TV. Moreover, 58% of respondents use mobile apps more than once a day.
Other survey results include:
- Almost 80% said that the quality of the brand’s app makes the brand more trustworthy, while 72% said they were more likely to engage with a brand if they had a good app.
- When it comes to in-app ads, users apparently don’t mind seeing them – 73% said they have downloaded an app with advertising in it, and almost 60% said they’d do it again. Almost 25% made a purchase after having clicked on a mobile ad.
- Only 25% of respondents discovered the apps they were looking for using actual app stores – 50% had discovered apps while browsing online and nearly 17% through friends or social media.
- Gaming apps are the most popular, followed closely by social networking apps.
- The cost of an app was the biggest deciding factor in whether to download an app or not.
In related news, GetJar has recently announced it has secured $25 million in Series C funding to expand its offering to Android publishers…