According to Juniper Research’s latest report titled “Mobile Ticketing for Transport Markets,” one in every seven bar coded boarding passes worldwide will be delivered to passengers’ mobile devices within 2 years. Translated into numbers, that’s 480 million mobile boarding passes, a significant rise from last year’s 160 million.
The research company has found 30 airlines, including several flag carriers, to offer mobile boarding passes, half of which also provide mobile ticket booking and purchasing services.
The report author Howard Wilcox believes that for the frequent flyer the best solution is to use his or her mobile for booking, passing through security and boarding. This experience can further be augmented by adding loyalty, seat selection and flight information all through a single mobile application.
Some other findings from the report include:
- More than one in ten subscribers will use mobile tickets for air, rail or metro travel worldwide by 2015.
- Poor user experience is an implementation risk – such as bar code reading issues.
- Growing potential is also seen across train travel and in suburban metro systems, which will be boosted by the momentum currently being seen in NFC.
As usual, more information about the report is available from Juniper’s website.