We’ve already told you about Juniper Research’s bullish forecasts of the augmented reality services. According to latest figures we have from the research company, the market for mobile enterprise applications featuring augmented reality elements is expected to exceed $300 million by 2015. Among the deployments that will help this grow, Juniper points to areas as diverse as corporate utility, surgery and counter-terrorism.
Even the enterprise software companies like SAP are experimenting with augmented reality. The German software giant has developed application to allow its customers to browse geolocalised information while on the go.
Meanwhile, field medicine works could also benefit from the technology, which would allow them to use the device to see digital information relating to a geotagged patient’s history or to provide assistance with surgical procedures.
Possibly the most interesting use case is the arena of counter-terrorism which may become the highest profile area of deployment. A company called Logica is already working with the UK government on a project that could identify current and future AR capabilities, whilst evaluating them against various security and counter terrorism scenarios.
According to the report author Dr Windsor Holden, “It is highly likely that AR apps which would also incorporate location awareness will soon be developed for security service handhelds – if they are not already in development.”
As usual, you can get more information about the report titled “Mobile Augmented Reality: Opportunities, Forecasts & Strategic Analysis 2011-2015” from Juniper’s website.