Velti to acquire CASEE, the largest mobile ad exchange and mobile ad network in China

Mobile marketing technology provider Velti announced that it intends to acquire the remaining equity ownership of CASEE, the largest mobile ad exchange and mobile ad network in China. The keyword here is “remaining,” as Velti already owns 33% of CASEE, which it [Velti] acquired back in 2008 to be able to execute campaigns for global brands in China.

By acquiring CASEE Velti will get a self-service mobile marketplace platform that connects more than 10,000 mobile content publishers including Sohu and Baidu and over 2,000 iPhone and Android app partners with advertisers ranging from multinational companies to local, small and medium-sized enterprises. Moreover, Velti will be able to offers both advertisers and publishers the ability to target and personalize advertising in different provinces and cities. Its customers, on the other hand, get to access the self-serve web tools with transparent and robust reporting.

CASEE was founded in 2006 by Xin Ye, who was previously founding CTO of Sohu.com, China’s leading web portal, and Censoft, Microsoft’s first joint venture in China…

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