Although the tablet application market is pretty similar to the smartphone app market, it will develop its own identity in the coming years. Already we have a rising number of smartphone apps specially optimized for the large screens modern tablets offer as well as tablet-only titles. To that end In-Stat predicts that tablet application revenues will top $15 billion in 2015. That’s not surprising when we know that (again according to In-Stat) more than 75% of tablet users have downloaded apps.
The research company goes on suggesting that Apple will maintain its tablet application market dominance over Android and other tablet platforms, but will see its 95% marketshare slip substantially.
Tablet users like two things: free and default app stores:
- Free applications dominate the number of downloads, while paid applications dominate revenue.
- Nearly 80% of tablet apps downloaded were through an OS provider store with the majority of users preferring using the app store as the preferred method of payment for both the applications and in-app purchases.
And you can get additional information on In-Stat’s report from their website.