Watch out Nike+ GPS and Run Keeper, there’s a new kid on the block and he goes by the name “Sports Tracker“. Many of you may not have heard about this application, but it’s got a history full of twists and turns that could make for an award winning soap opera for geeks. Sports Tracker started out as a side project by a bunch of Nokia engineers back in April 2007. When they pitched their app to upper management, the dudes in charge of course said no because they can’t see innovation even if it dressed up as Russian soldier, invaded Finland, and burned down half of Helsinki. Feeling frustrated, the team left the company and decided to turn their side project into a company. Nokia, noticing that they made a huge mistake, hired them as contractors to continue developing the app for Symbian devices, and there’s a rumor floating around that they offered them double their previous salaries. Several months ago the Sports Tracker folks decided that they wanted to expand their target audience to people other than Symbian owners, a wise choice since that platform is rapidly falling off a cliff, and today they’re pleased to announce that their app is now available for the Apple iPhone.
The video above provides a fairly comprehensive overview of the app, but because of the way it was filmed you’ll need to watch it in full screen to see all the detail. These guys are obviously code developers, not product marketers. Anyway, besides the standard tracking that most other workout applications have, they let you take geo-tagged photographs that can be placed along your route, share your workout with friends, and store a comprehensive diary of everything you’ve done in an effort to get in shape for the ladies this summer.
Give it a go and let us know what you think of it, and stay tuned for updates on the Android version.