New Samsung Galaxy S II ad takes another direction

Samsung-GalaxyS2-tut

Samsung has been working hard to create quality ads for their new Galaxy S II, but this one leaves me questioning its intention. This new ad was posted just a few days ago, and it comes with a slightly different flow than the usual Galaxy S II commercials.

Generally, Galaxy S II ads have gone on about things that make the device much better than the rest. The ads have shown off the phone’s thinness, voice-activated features, fast processor, and other key features. This video on the other hand doesn’t do any of that, but is much more unique than any other phone ad I’ve ever seen.

The video shows off a guy’s finger skills in a style of dancing called “Tutting“, and then at the end, it hits you with the statement “unleash your fingers.” If you’ve read our review on the Galaxy S II, you might understand what they may be trying to say. The dual-core 1.2 Ghz processor-powered phone has a screen that is incredibly responsive. The phone’s digitizer can handle over ten fingers, so you can certainly unleash you and a friend’s fingers on the 4.3-inch screen and enjoy the leftover smudges.

This is one unusual ad and while I’m sure the message Samsung was trying to portrayal is important, but an ad shouldn’t need an instruction manual.

[Via: GSMArena]

  • http://pulse.yahoo.com/_4KHJPMHLYFFQ6S2MCHIK7PEB6M Jack

    Awesome.  Great concept, terrific performance by the actor.  Awesome.

  • http://twitter.com/ihbrune Henning

    This ad is just _great_. I showed it to so many people already. Who cares if it makes any sense:)

  • http://twitter.com/mistercarter7 Mike Gonzalez

    2 minutes of finger tricks and 3 seconds of the product you’re supposed to sell… #LAME

  • Anonymous

    The fingers and the actor were awesome.  Adding the graphics in was distracting.

    • http://www.intomobile.com/ Simon Sage

      Ah, I liked the graphics. I tried watching some other tutting videos on YouTube, and it just seemed kind of silly.

  • Anonymous

    27 seconds of the finger tricks would be enough.

  • Anonymous

    27 seconds of the finger tricks would be enough.

  • Maiagrl

    Whats the guys name doing the finger tutting?

  • http://twitter.com/Galaxy_S2 Samsung Galaxy S2

    Amazing commercial!

  • Anonymous

    Well that was interesting; entertaining; I just wish they would make commercials showing what the phone actually did, you know… like the iPhone commercials. 

  • Anonymous

    Well that was interesting; entertaining; I just wish they would make commercials showing what the phone actually did, you know… like the iPhone commercials. 

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