Verizon Wireless will integrate Serve, American Express’ next-generation digital payment and commerce platform, on its phones and tablets. Over the coming months, customers of the Big Red carrier will be able to establish Serve accounts and eventually make payments and redeem offers for goods and services directly from their mobile devices.
The two companies will collaborate to source, distribute and simplify redemption of online and mobile offers with participating merchants through the use of the Serve account. Moreover, Payfone’s pre-authorization and routing features will also be included to support Serve checkout on Verizon Wireless devices.
Serve does its magic by authenticating a mobile number to simplify the online checkout experience, then allowing a customer to make a purchase on-screen in just a few clicks/taps.
Merchants using the platform will also benefit from a streamlined option for processing and settlement. The Serve card is currently accepted by the millions of merchants in the United States who accept American Express…