Disqus
InMobi, which in case you don’t know is the world’s largest independent mobile ad network, acquired Sprout, whose HTML5 rich media creative platform helps agencies and brands reduce the complexity of rich media mobile ad creation and distribution. As a result, InMobi will be able to help the mobile advertising industry easily build and distribute rich media ads to consumers everywhere.
Sprout’s cloud-based platform brings efficiency and scale to organizations creating mobile ads that are compatible with an array of mobile devices supporting HTML5, including Apple iOS and Google Android devices. The company works with some of the world’s leading brands, including Chevrolet, Disney, Paramount Pictures, HTC, Sega and Nokia.
Under the terms of the acquisition, Sprout will operate as a fully independent company working with the entire mobile advertising industry to “solve the HTML5 creation and delivery problem,” and will continue to expand its product in the coming months by adding workflow enhancements, analytics, and innovative new ad units.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
