Mobile augmented reality platform Layar is about to be enhanced with a new feature that recognizes real world objects and can show digital content on top of them. Dubbed Layar Vision, it will allow users to hold their smartphone over posters, magazines and newspapers to view and interact with these “digital experiences.” On the other hand, these experiences will offer brands and publishers “new ways to engage with customers.”
Layar Vision can detect up to 50 target objects on which a wide range of augmentations can be displayed. These objects are easily combined with existing location-based layers, and, in concert with audio, video and animated 3D objects, can create truly immersive experiences.
The Vision-enabled Layar for iOS and Android, as well as Layar Player (which allows developers to add augmented reality features in their apps) will be released during the fourth quarter of this year.
Layar platform is already used by over 10,000 developers worldwide and is installed on 10 mobile devices around the world. junaio, Layar’s fierce competitor, has been offering the Layar Vision-like feature for quite some time now.
Layar (FREE) [iTunes link] [Android Market link]