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Users would rather give up their toothbrushes than their iPhone [Infographic]

Categories: iOS / iPhone OS, Research
By: , IntoMobile
Saturday, August 6th, 2011 at 3:25 AM

TeleNav commissioned a small study that as far as we can tell has nothing to do with the company’s main business – mobile navigation. Rather, they seemed to crave for some media love and they succeeded, as I’m sure you can tell.

The survey asked people just how much they love their smartphones and unsurprisingly found that iPhone users are most fanatical about their devices. As a matter of fact, 40% of them would rather give up their toothbrushes for a week than their iPhones. The figure goes down to still alarming 22% of total smartphone owners who said the same thing.

But that’s not all, some other findings include:

  • 35% believe the iPhone reflects their sense of style;
  • 45% of iPhone users have never paid more than 99 cents for an app;
  • 28% would rather go a week without seeing their partner than their iPhone;
  • 18% would rather lose their wallet and its contents than their iPhone.

It’s kinda scary… but wait – and there’s even more: 70% of all smartphone users surveyed would rather give up alcohol for a week than their device, and 33% would rather give up sex. The following infographics better illustrates how all this “works.”

[Via: TUAW]

About The Author

Dusan Belic

Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.

  • http://twitter.com/nugent Andy Nugent

    31% of users “check their phone while at the movies” = 33% should go and see better films

  • http://twitter.com/nugent Andy Nugent

    33% would rather give up sex than their phone = 33% confuse sex with masturbation