The augmented reality company Layar launched the Layar Creation Challenge, allowing developers around the world to compete for $55,000 in total cash prizes, to be rewarded to ten developers with the best concepts for useful layers using the recently launched Layar Vision platform extension.
Layars will be judged around the following four categories: magazines, books, self-publishing and the special wild-card category. Winners will be selected by a panel of jurors, including Layar co-founder and CEO Raimo van der Klein; Wired UK editor at large Ben Hammersley; sci-fi author and AR guru Bruce Sterling; former AdMob evangelist Russell Buckley; and author/futurist Gerd Leonhard.
First place prize winner will get $15,000, second place – $10,000, third place – $7,500, fourth and fifth place – $5,000 each, and sixth through tenth place – $2,500 each. In addition, winners will be featured on Layar.com and in the public launch of Layar Vision. Moreover, they will also be provided with three months of free usage and assistance in pitching their Layar Vision concept to businesses.